This video was forwarded to me by my father yesterday. The e-mail seems to have originated with a friend of his from his trade group, i.e. someone my father's age.
Who isn't going to smile after watching that video? And they totally tied it in to T-Mobile, because they understood that people seeing a random dance party were going to take out their phones and take a picture. T-Modile went to a lot of trouble to make this an international campaign, hiding cameras in order to create a commercial and Youtube video.
This is similar to a local campaign that occurred in Chicago. Meijer is apparently a midwest version of Target. I'd never heard of them until I read a blog about their headless horseman campaign in Chicago.
Meijer wasn't concerned with making a commercial, so they didn't use a lot of cameras to capture reactions. They were concerned with capturing phone numbers and raising awareness. I think they succeeded in that goal.
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About Me
- Heather Clark
- I am an East-coast girl who is in her 6th year as a mid-westerner in Chicago. In the past 5 years I have had the opportunity to work in the non-profit theater world as a business manager, marketer, and fundraiser. In the last year, I took a career turn - winding up marketing and managing the midwest's largest public sailing facility. Who saw that coming?
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